market, Valiant was made a model in the Plymouth line and the DeSoto make was discontinued for 1961. Beginning in 1955, Imperial, formerly the top model of the Chrysler brand, became a separate make of its own, and in 1960, the Valiant was introduced likewise as a distinct marque. This proliferation of marques under Chrysler's umbrella might have been inspired by the similar strategy employed successfully by General Motors. ![]() By the late 1930s, the DeSoto and Dodge divisions would trade places in the corporate hierarchy. Shortly thereafter, Chrysler bought the Dodge Brothers automobile and truck company and launched the Fargo range of trucks. At the same time, the DeSoto marque was introduced in the medium-price field. The Plymouth brand was introduced at the low priced end of the market (created essentially by once again reworking and rebadging Chrysler's 4-cylinder model). In 1928, Chrysler Corporation began dividing its vehicle offerings by price class and function. sales by 1936, a position it would last hold in 1949. The advanced engineering and testing that went into Chrysler Corporation cars helped to push the company to the second-place position in U.S. The new, lower-priced 4-cylinder Chrysler introduced for 1926 year was a badge-engineered Maxwell. įollowing the introduction of the Chrysler, the Maxwell marque was dropped after the 1925 model year. This safety wheel was eventually adopted by the auto industry worldwide. Chrysler pioneered rubber engine mounts to reduce vibration Oilite bearings and superfinishing for shafts.Ĭhrysler also developed a road wheel with a ridged rim, designed to keep a deflated tire from flying off the wheel. Among the innovations in its early years would be the first practical mass-produced four-wheel hydraulic brakes, a system nearly completely engineered by Chrysler with patents assigned to Lockheed. The original 1924 Chrysler included a carburetor air filter, high- compression engine, full pressure lubrication inside the engine, and an oil filter, at a time when most autos came without all these features. (Elements of this car are traceable back to a prototype which had been under development at Willys at the time Chrysler was there). The Chrysler 70 (also called the B-70 ) was a 6-cylinder automobile, designed to provide customers with an advanced, well-engineered car at a more affordable price than they might expect. Then in January 1924, Walter Chrysler launched an eponymous automobile. In late 1923, production of the Chalmers automobile was ended. Walter Chrysler had originally arrived at the ailing Maxwell- Chalmers company in the early 1920s, having been hired to take over and overhaul the company's troubled operations (just after a similar rescue job at the Willys car company.) 1904) was re-organized into the Chrysler Corporation. Chrysler, a large automobile manufacturer, was founded in the 1920s and continues under the name Stellantis North America.Ĭhrysler was founded by Walter Chrysler on June 6, 1925, when the Maxwell Motor Company (est. The history of Chrysler involves engineering innovations, high finance, wide alternations of profits and losses, various mergers and acquisitions, and multinationalization. Tightening procedure and torque specs Main bearing beam bolts:ġ15 Nm 11.Dealership, offering Chrysler, DeSoto, Dodge (Trucks), Plymouth and Mopar parts (ca. Number of piston rings (compression / oil):Ĭonnecting rod small end diameter (standard):
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